Citrix Rebrand 2018

The Most Important Link Warning:Super Long Blog, sorry. Citrix has just changed the names of about everything which at first, I thought it was a bad idea, but if I step back and look at it I think it should help build better product association with the Citrix name.  This will get a bit wordy, but I think it should help out at some level. There is a conclusion at the bottom, I promise.  They did this pretty smooth from the Day 1 Keynote and releasing more information from there in Day 2.  They never said the words XenServer, ShareFile, NetScaler or XenApp\XenDesktop they referred to them loosely as their new name and some things on their website started to change also so it didn’t still from the show which was great. Citrix is the brand and the name after it is the product\function now. “Throughout 2018, you will see exciting changes as we unify our product portfolio. As we make it easier to use Citrix products, we’re also making it easier to understand the value of our solutions with new names. We’re devoted to simplifying the way you experience Citrix Workspace, Citrix Networking, and Citrix Analytics solutions to deliver secure… Read more

Citrix Synergy 2018 Keynote Day 1 Notes

This was my first time getting to do this as a CTP and it was awesome to be around such a great team and getting to be part of the conference.  I hope this almost play by play set of notes is helpful to someone out there on the internet. The Future Of Work! David Henshall President\CEO Talked about the 448 Earthquake sending some seismic waves to this conference. Most happy about some of these announcements are going to be coming to people Talked about learning to fly and how multiple things have to work together to fly and you have to have a strategy. Talked about the point of return and how having a strategy lets you get to the destination you want vs just running out of fuel and turning around. More and more remote works but most people now work in 4 places a day. Millennials are not coming they are here and they are making a big difference, they will be the largest working group that have outpaced the Boomers and Gen X. 1 Year = All Data Ever (That’s a lot of Data) Talked about the Diversity of Apps, Devices and Work Styles and we… Read more