Citrix Rebrand 2018

The Most Important Link Warning:Super Long Blog, sorry. Citrix has just changed the names of about everything which at first, I thought it was a bad idea, but if I step back and look at it I think it should help build better product association with the Citrix name.  This will get a bit wordy, but I think it should help out at some level. There is a conclusion at the bottom, I promise.  They did this pretty smooth from the Day 1 Keynote and releasing more information from there in Day 2.  They never said the words XenServer, ShareFile, NetScaler or XenApp\XenDesktop they referred to them loosely as their new name and some things on their website started to change also so it didn’t still from the show which was great. Citrix is the brand and the name after it is the product\function now. “Throughout 2018, you will see exciting changes as we unify our product portfolio. As we make it easier to use Citrix products, we’re also making it easier to understand the value of our solutions with new names. We’re devoted to simplifying the way you experience Citrix Workspace, Citrix Networking, and Citrix Analytics solutions to deliver secure… Read more